A member of the Chartered Institute of Marketing and an Incorporated Practitioner in Advertising, prior to joining Evolutionary, Alistair’s own boutique brand agency worked with diverse blue-chip and government clients in Singapore, London, Moscow, Dubai and Finland. Initially diversifying into the music and film sectors in 2009, Alistair achieved the first ever ‘Record of the Week’ accolade from BBC Radio 2 for an Eastern European artist, as well as brokering global major label record deals for UK and Eastern European artists. In 2012, Alistair co-produced the showpiece interval performance for EUROVISION in Baku, watched by a live television audience of over 300 million people. Since 2013, Alistair has advised the UK Government’s GREAT Britain campaign, which is the most ambitious inward investment and trade campaign ever devised by government, operating in 144 countries. Alistair’s work has focused on the luxury and creative sectors. In 2014, he incepted the ‘STAR WARS – Made GREAT in Britain’ campaign, and was key in brokering a joint venture between UK government and Disney. Subsequently, he wrote and produced seven key promotional films to celebrate the 40-year partnership between STAR WARS and Britain. In 2019, Alistair was appointed as an Ambassador for the GREAT Britain Campaign in recognition of his contribution to the campaign since 2013.